Thursday, December 11, 2008

Can't Make it to Tucson this Year?

This blog will help you get your Tucson fix! Dev and I won't be going this year because we are saving up for the Brazil trip. I stumbled upon this blog:

What a great idea for all of us stuck at home and wishing we were in Tucson :)

Friday, December 05, 2008 : Faceter's Gallery


Just want to remind everyone that we have a Faceter's Gallery. This is a free way for all faceters to market their services or just a way to show off what you do.

This is ONLY open to faceters who do their own cutting.

If you are interested in being included please email me the following:

1. Name and location (city and state is fine) and pretty picture of you (or your cat or grandkids or studio)

2. Do you accept commissions? (You don't have to to be included.)

3. Short (very short ) bio of your life as a faceter.

4. Contact info: email or address or phone Please remember this will be on the internet. Sorry, I am not going to act as a go between

5. Images of stones you have cut, about 200 x 200 dpi, .jpg format. We are limiting the gallery to 3 images of your choice of stones. However, you can post as many as you like if the rough is purchased from us These are not images of items for sale, we aren't putting up prices. They are examples of what your work looks like, you don't have to have the stone still in your possession.

We have thought about having a Jewelry Gallery, too. If you would be interested, let me know.

$108 million in Jewels Stolen from Harry Winstons in Paris


Wednesday, December 03, 2008

Carving Tutorial by Hans Meevis

Hans Meevis has an excellent carving tutorial on ganoksin:

He does a great job of going step by step through the process with photos of the tools and stones along the way.

I received most of the tools I need to learn to carve for my birthday this year. This was the inspiration I needed to get going and carve something... even if it is something only a mother could love :)

Marketing Handcrafted Jewelry and Gems

Working on the catalog this week got me thinking about marketing. Marketing is a very important part of having a small business...something artists and craftsmen often don't want to admit. I don't make jewelry or gems (yet :)), but I do have an art background. When it comes to painting, it was probably 60% marketing, 40% actually painting. If you are really lucky you can talk someone else into doing the marketing for you or hire someone...other wise, it's you talking someone in to purchasing your work.

PrettyRock has a bit of a different business model, we are selling the materials artists use as opposed to art itself. But we do spend a good bit of time and energy (and money) marketing with advertisments on the net and in magazines, with the blog and links. We did shows for a long time, but although they were fun and a great way to meet people, they turned out not to be cost affective in terms of marketing.

What have you found to be affective? Participate in shows? Do you have a website? blog? do you advertise on the internet or in magazines?

If you are looking for ideas, ganoskin has great section of articles:
If you find one you really like, please share the link.

This is a marketing audit directed at jewelry makers:

Great way to get you brainstorming.

I'd love to hear your suggestions!

Monday, December 01, 2008

Carrots are devine... You get a dozen for a dime, It's maaaa-gic! - Bugs Bunny

As the saying goes...if it's too good to be true, it probably is:

A "confidence trickster" set up a sophisticated scam to dupe people into buying
fake gemstones made of concrete and glass, Northampton Crown Court heard today.

Read more here: